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Singapore

🤯 The Rise and Fall of Twelve Cupcakes: Singapore’s Sweetest Failure

Nov 9, 2025

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17 min read

🤯 The Rise and Fall of Twelve Cupcakes: Singapore’s Sweetest Failure

From celebrity founders to courtroom fines — how a cupcake craze turned into one of Singapore’s most shocking F&B collapses.

Admond Lee
Admond Lee

Singapore

🤯 How Style Theory went broke trying to rent luxury

Oct 12, 2025

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21 min read

🤯 How Style Theory went broke trying to rent luxury

A $25M startup with SoftBank money, 200K users, and infinite hype — until reality hit. Inside the shocking downfall of Asia’s biggest fashion rental app.

Admond Lee
Admond Lee

Singapore

🤯 Privé Group: A Homegrown F&B Star’s Rise and Fall

Sep 28, 2025

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23 min read

🤯 Privé Group: A Homegrown F&B Star’s Rise and Fall

Privé was everywhere in Singapore — prime spots, packed weekends, media buzz. Then? Gone. Here's why Privé failed (and what you can do differently).

Admond Lee
Admond Lee

Singapore

+1

🤯 The Collapse You Didn’t See Coming: 1880

Sep 21, 2025

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21 min read

🤯 The Collapse You Didn’t See Coming: 1880

It was Singapore’s most vibrant private club. Then, one bold expansion in Hong Kong dragged it into debt, liquidation, and bankruptcy. Here’s how the dream unraveled.

Admond Lee
Admond Lee

Singapore

🤯 How Terraform Labs defrauded investors and wiped out the entire crypto market in 72 hours

May 25, 2025

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20 min read

🤯 How Terraform Labs defrauded investors and wiped out the entire crypto market in 72 hours

$60B Crypto Scam, Exposed

Admond Lee
Admond Lee

Singapore

+1

🛍️ From e-commerce giant to defaulting $152M payments

Mar 2, 2025

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20 min read

🛍️ From e-commerce giant to defaulting $152M payments

How Qoo10 lost everything after acquiring too many companies

Admond Lee
Admond Lee

Singapore

🥬 Singapore's farming dream ended

Jan 5, 2025

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16 min read

🥬 Singapore's farming dream ended

How I.F.F.I went from mega farm to mega failure (a S$39.4M mistake)

Admond Lee
Admond Lee

Singapore

+1

🤫 EXCLUSIVE: I interviewed this founder

Aug 18, 2024

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15 min read

🤫 EXCLUSIVE: I interviewed this founder

How Commune died of suicide, not murder (the founder's painful truth)

Admond Lee
Admond Lee

Singapore

📺 The Netflix for Southeast Asia died

Aug 4, 2024

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13 min read

📺 The Netflix for Southeast Asia died

How Hooq went from 80M to 0 subscribers (a $95M mistake)

Admond Lee
Admond Lee

Singapore

😤 Aaqua's founder lied to his 175 employees

Jun 30, 2024

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14 min read

😤 Aaqua's founder lied to his 175 employees

How Aaqua went bankrupt without launching a single product (after spending millions)

Admond Lee
Admond Lee

Singapore

💀 Doomsday for Vaniday (before 2020)

Jun 16, 2024

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10 min read

💀 Doomsday for Vaniday (before 2020)

How Vaniday expanded to more than 5 countries within a year — and shut down (before it was relaunched).

Admond Lee
Admond Lee

Singapore

⚡️ Gone in a flash

Jun 9, 2024

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11 min read

⚡️ Gone in a flash

How Flash Coffee shut down all 11 outlets in Singapore after raising USD 50 million...

Admond Lee
Admond Lee

Philippines

+5

📉 The crazy rise and fall of Groupon

May 26, 2024

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12 min read

📉 The crazy rise and fall of Groupon

From the fastest-growing startup to the fastest-dying company...

Admond Lee
Admond Lee

Singapore

💥 Bambu shut down after missing profit targets

May 5, 2024

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12 min read

💥 Bambu shut down after missing profit targets

It couldn’t get to profitability in time...

Admond Lee
Admond Lee

Singapore

🧸 How GoBear went from $97M to $0 in 9 months

Apr 21, 2024

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11 min read

🧸 How GoBear went from $97M to $0 in 9 months

Probably one of the largest fintech closures in Singapore

Admond Lee
Admond Lee

Singapore

🤯 How UglyFood died and revived after 4 months

Apr 7, 2024

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13 min read

🤯 How UglyFood died and revived after 4 months

And how you can win by staying in the game for as long as possible

Admond Lee
Admond Lee

Singapore

🚴🏻 Another bike-sharing company died in Singapore

Mar 31, 2024

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12 min read

🚴🏻 Another bike-sharing company died in Singapore

SG Bike is closing down, and the winner is...

Admond Lee
Admond Lee

Philippines

+5

😯 How Friendster died (The Untold Story)

Mar 24, 2024

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13 min read

😯 How Friendster died (The Untold Story)

The rise and fall of the first social network (before Facebook)

Admond Lee
Admond Lee

Singapore

🦉 Why robo-advisor MoneyOwl failed in Singapore

Mar 10, 2024

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14 min read

🦉 Why robo-advisor MoneyOwl failed in Singapore

There is a gap in the market, but no market for the gap.

Admond Lee
Admond Lee

Singapore

🐝 Why Fastbee quit after 1.5 years in Singapore

Mar 3, 2024

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13 min read

🐝 Why Fastbee quit after 1.5 years in Singapore

The rise and fall of a hawker food delivery startup

Admond Lee
Admond Lee

Singapore

☠️ How my first startup failed after 1.5 years

Jan 27, 2024

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10 min read

☠️ How my first startup failed after 1.5 years

And what I've learned...

Admond Lee
Admond Lee

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